HCEE felt the need to approach its end-customers in a new way and decided to excel and take the end-user contact to the next level. End of March more than 150 French customers and prospects were invited to Belgium for a two-day “total Hyundai immersion” program.
Not only the new European headquarters were highlighted, but visitors were given insight into the total product value chain. Customers were informed about the whole range of services, technologies and products that the company is providing. In addition, the company history, the European dealer network and a true “behind the scenes” guided tour completed the program on the first day.
On day two all guests were invited to a nearby demo site for a hands-on experience. During the Experience days, a line-up of 20 machines was foreseen, including the latest Hyundai models. These machines were available for testing in an open operation area in realistic working conditions. There was ample opportunity to see, hear and feel what makes Hyundai construction equipment machines different. Dedicated training teams, product specialists and dealer teams were all present. These Hyundai professionals highlighted important machine differences and described key features and technologies.
“Our intention is to offer our customers, prospects and dealers a total and unique company experience which goes beyond the traditional trade shows. At Hyundai Construction Equipment Europe we believe the best way to feel the Hyundai effect is to meet with us and exchange experiences. A vital part of the customer journey is the machine experience. That is why we invited our guests to lace up their work boots, put on their hard hat and enter the cabin of our world-class machines. The only way to know how Hyundai equipment will perform at a jobsite is to put it at work.” - states Paul Sysmans, Marketing Manager Europe at HCEE.