Hyundai Construction is pleased to announce its appointment of Staffare to help strengthen the Swedish construction market. This collaboration marks a significant milestone in Staffare’s four-decade legacy of machinery distribution within Sweden’s agricultural, contracting and earth-moving sectors.
Hyundai’s comprehensive product portfolio—including hydraulic excavators ranging from 0.8 to 100 tonnes, wheel loaders and articulated dump trucks—aligns precisely with Staffare’s strategic objectives. “Historically, our contracting division has focused on machines up to 12 tonnes,” states Mr. Thomas Svederus, Sales Manager at Staffare. “We have long sought a partner offering an extensive excavator range, and Hyundai fulfils this requirement with distinction.”
Since formalising the partnership on 1 April, Staffare has executed its inaugural sales—three wheeled excavators—and released a series of competitive offers. In the coming months, the company will intensify its customer engagement efforts, presenting Hyundai’s complete product suite across all 11 Staffare locations nationwide.
Hyundai’s existing Swedish fleet is predominantly concentrated in Stockholm and Gothenburg. Leveraging Staffare’s entrenched presence in northern Sweden, the partnership aims to broaden market penetration throughout the country.
“We approach this endeavour with both humility and resolute commitment, while challenges are inevitable, the prospects for mutual success with Hyundai are exceptionally promising.”
Concurrent with its sales expansion, Staffare is recruiting additional Hyundai-dedicated sales personnel in Gothenburg and Stockholm. A fleet of demonstration machines is en route to support hands-on customer evaluation. Service continuity for existing Hyundai equipment will be maintained in cooperation with former importers EMS and Stig Machine through December 2025.
Effective 1 January 2026, Staffare will assume full responsibility for aftermarket services and spare-parts logistics for all Hyundai machines in Sweden. Staffare and Hyundai will jointly exhibit at Load Up North in Umeå (autumn 2025) and Entreprenad Live in Gothenburg (autumn 2025), providing industry stakeholders with direct access to the latest innovations in construction equipment. “Hyundai is a globally respected brand with a robust product pipeline,” concludes Mr. Svederus. “We are honoured to represent Hyundai in Sweden and are eager to advance our shared vision for the Swedish construction industry.”